SEARCH ENGINE OPTIMISATION
There is no doubt that SEO is a complex subject. For a website to improve in SERP’s (search engine rank positions) it is a long steady effort to improve the content, structure and general quality of the website.
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Good SEO starts with the ability to implement it!
Google doesn’t buy your products or services
Good SEO is not about satisfying Google with lots of keywords it’s about giving your customers quality information.
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Contact us for a chat about your requirements. We will advise on the best approach to take to maximise the potential of your website and give you a FREE no obligation quotation.
If you need help, advice or even if you have a general question regarding your website, we would be delighted to hear you.
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Search Engine Optimisation
We provide our clients with sound advice on how best to maximise the potential of being Google friendly. We put an online strategy plan together with our clients which clearly allocates resource to each task. There is a huge amount of wasted effort in online marketing. By this, we mean that content including text, images, video and downloads are constantly being added to a website without planning or understanding. As part of our SEO service, we guide our clients through the do’s and don’ts. Each new piece of content should contribute towards the overall SEO strategy.
We have no magic wand for our SEO services, we offer no guarantees (that would be foolish) but we do get results. The results come from a clear understanding of the rules of engagement and a wealth of experience. Successful SEO is driven by a marketing strategy that incorporates a variety of good SEO practices and services.
We would be delighted to share our SEO case studies with you to demonstrate the before and after snapshots.
How do we Approach SEO?
This stage is a key stage as it affects not just the configuration of SEO but the configuration of the website. We can advise on how best to construct your website to capitalise on Google rankings in multiple towns and counties.
As part of our keyword research, we establish the most common search terms and give them a priority over other less-effective search terms.
Now we know the keywords to use we can start to drop them into content whether its website content, blogs, images, video or social media content. We start to educate Google that these are the search terms we should be ranking for.
Depending on the overall objectives, SEO can be expensive. It is vital that a website receives as much attention to detail as SEO. The purpose of SEO is to drive potential clients to a website but what if a website just doesn’t live up to the expectation of potential clients. Maybe it’s too slow to load, not mobile friendly, hard to navigate or simply not provided the right information.
For example, It’s no different to advertising your house for sale and offering an open viewing day. On that day, you receive 30 viewings but didn’t plan for the day properly. You forgot to paint the walls, fix the guttering and tidy the garden.
It is imperative to maximise the potential of converting a website visitor to a client, otherwise, the investment in SEO is diluted.
Search engines see a website as a long book full of tens of thousands of words, we create the indexing, the chapters and the page numbers to ease the navigation to particular articles.
Furthermore, it provides our clients with a month by month bird’s eye view of the overall SEO service outcome. Historically, so-called SEO experts have taken good money from clients and never actually delivered results. That is not the case with Boonwag Digital Marketing.
Our tracking report documents the ranking position for all targeted keywords, clearly displaying successful and unsuccessful rankings. Unless we are made aware of unsuccessful SEO configurations how can we rectify the problem? We encourage this level of transparency as ultimately, we work for you. If there is a weakness let’s find it and put a plan in place to rectify it.
As we are not always privileged to see the business accounts we monitor the actual visits, hits and actions taken on a website.
Standard analytics, that most digital marketing agencies deploy, is great for basic data analysis such as traffic volumes. This data can help determine whether there has been a general uplift in traffic as a result of SEO investment.
Our advanced analytics configuration provides a far more in-depth understanding of user interaction with the website.
Why is this important?
As part of our SEO services, we install advanced analytics to track events using triggers. A trigger can be assigned to a page, a button, a form or a link. This enables us to track the user’s journey through the website. For example, we can track how many users have watched a video or how many users have entered a certain page but left the website shortly after. Upon analysis of this valuable information, we can start to modify the website based on the user’s journey. Ultimately, we are attempting to create the best possible end-user experience on all devices.
Partner with Boonwag for your SEO
As part of our SEO services, we perform extensive keyword research in your industry. The results are fed into a marketing strategy plan ensuring that both existing content and new content is targeted towards specific keywords, supporting improved rankings for those keywords. We work with content writers to create great quality content or we take your existing content and make it SEO friendly.
First class SEO support service
We build close working relationships with our clients to provide continual support. SEO is not a quick win, it requires a steady stream of new content and configuration to maximise efforts. By working together, driven by a clear focus, we strive to surpass the expectations of clients.
As long as there is a search engine there will be a need for SEO
- Competition Research
- Competition Reports
- Content Analysis
- Keyword Analysis
- Keyword Tracking
- Content Writers
- Image Analysis
- Video Analysis
- Social Media Analysis
- Internal \ External Link Analysis
- Blog Analysis
- Website Optimisation
Our Fabulous Clients
Enigma-HSM – Paul Sewell
“I have been working with Boonwag for over a year on building a more effective online presence. I have found their service to be energetic and creative. I was impressed by the amount of time that was taken to fully understand the key dynamics of my business and more importantly my target audience and what we wanted to achieve. Boonwag took my initial, somewhat chaotic ideas and were able to bring them to life in a tangible, credible solution that will act as an essential means of communication with prospective clients. Through my dealing with Boonwag I have also been able to gain a much better understanding of online marketing and that building a website is one thing but what you do with it is the real key to growth.”
Boonwag Digital Marketing
Maximise the online potential of your business with our complete digital marketing solutions.
FREE Website Analysis Report
Find out how to improve your online profile with our FREE website analysis report.
Our websites are designed from the ground up, we don’t use templates. We listen to the specific requirements of our clients and then deliver a bespoke website. Every new website benefits from our many years of experience meaning that we know how to create websites that engage with your potential clients.FIND OUT MORE
Most, if not all, businesses are using Social Media but how many are truly generating traction from their efforts? At Boonwag Digital Marketing we support business throughout the UK to maximise their investment in Social Media. If you are looking for Social Media Services support in the UK we can help.FIND OUT MORE
There are many advantages of using video as part of your online marketing. Video helps to explain services or demo products and hugely contributes towards Search engine rankings. We have supported many businesses throughout Sussex and Surrey with our video services including animated storyboards, event promotions and video explainers.FIND OUT MORE