The devil is in the detail. All businesses have competitors; it is our job to research those competitors. We look at those direct competitors in Uckfield but also further afield in Sussex and Surrey. We analyse not just their website but their overall online marketing presence.

• Who are they linking to on the website?
• Who is linking to their website?
• Content review (text, images and videos)
• Functionality review
• Overall search engine dominance
• What social media channels are they using?
• How often are they updating social media?
• What type of content are they sharing on Social Media

Based in Sussex, we meet with our clients face to face to document the overall objectives of the website. At this early stage, we listen! Once we have a good understanding of the business and its digital marketing goals, we start to present ideas and concepts. We discuss the latest trends, techniques and functionality available to fulfil the objectives.

Often, a client will show us examples of websites that they like. As we are creating a bespoke website, we are not dictated by fixed layouts. In addition to offering our expertise in website design, we can implement functionality from multiple existing sites, creating an original, unique website for our clients.

It is important in the early stages to set expectations. We often find that business owners assume that by simply having a website they will appear at the top of search engines. Of course, top listings are possible. However, website design and advanced SEO are two separate projects.

Therefore, we listen to the overall objectives of online marketing. We want to understand the best scenario, even if it’s world domination. For example, we may identify that the business would like multiple website videos, eCommerce website, payment gateways or a membership website. There is also a requirement to promote the site not just in Uckfield but numerous, towns and counties across the UK.

Now that we understand the best-case scenario we can configure the website in readiness for expansion, taking baby steps towards the ultimate goal. We break the project down into bite-size chunks enabling drip-fed funding.

We create the development website on the Boonwag server. We send our clients a secure URL to access the site throughout the stages of development.

We work with content writers, graphic designers and photographers supporting with any new content required for the website.

We consider the customer journey on desktop, tablet and mobile.

Before uploading all content, we seek feedback from the client including, colour schemes, fonts, images and layout.

For a website to be successful, regarding attracting visitors, it needs to be fast and stays fast. We deploy tried and tested third-party plugins to optimise our websites for maximum performance. We implement security and spamming prevention software and configure daily, weekly or monthly backups depending on the size and functionality of the website.

We take performance seriously as search engines are using performance as a ranking factor.

We notify search engines of the new website and wait for it to be indexed and found in the search listings in Uckfield and any other town or county as outlined the website specification.

We often say that when a website goes live is just the beginning of the journey. It’s no different to buying a house. It’s only when you live in the house that you start to create a home, that you feel comfortable in relaxed in.

So how do we know if our website visitors are feeling comfortable and relaxed on the website? Simple, we deploy website analytics to monitor the activity and the customer journey.

Our advanced analytics configuration provides a far more in-depth understanding of user interaction with the website.

Why is this important?

For all of our website design Uckfield projects we offer advanced analytics, we install and track events using triggers. A trigger can be assigned to a page, a button, a form or a link. Triggers enable tracking of the user journey through the website. For example, we can track how many users have watched a video or how many users have entered a particular page but left the website shortly after. Upon analysis of this valuable information, we can start to modify the site based on the user’s journey. Ultimately, we are attempting to create the best possible end-user experience on all devices.